Saturday, June 27, 2009

Tata's Nano - Dr. Jekyll or Mr. Hyde?

Tata Motors select first 1,00,000(1) Nano owners

Tata Motors has announced that they have selected the 1 lakh applicants who are going to get their Nano cars in the coming months. Tata aims to start delivering Nano cars from next month.
Tata accepted bookings for their Nano between April 9 and April 25. The company picked the winners from around 2 lakh applicants. Tata Nano is currently the cheapest car on sale in the world. It costs just around Rs. 1.25 lakhs ($2,600, 1,580 GBP) for the base model. The company has two other variants of Nano on sale. Most of the customers reportedly booked one of these two higher end versions.
Source: Automotive News


The United States invented the car culture. Now India and China are fast tracking the same mentality. The Nano is the world's cheapest car, bringing ownership within reach of perhaps 100 million Indians.

The Developed World has car owership of 437.3 per 1,000 people. If this ratio were to be achieved in India and China that would be another 1 billion cars on earth and it would take 3 million miles of new highway just to park them bumper to bumper!

Richard Wottrich

(1) A lakh (Hindi: लाख) (also written lac) is a unit in the Indian numbering system equal to one hundred thousand (100,000; 10 5).

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